Ego-Based vs Wisdom-Based Selling: Staying in Integrity with Parmees Yazdanyar

🎙️ In this episode, Parmees Yazdanyar and I (Dominika Legrand) unpack the difference between ego-based selling and wisdom-based selling, and what it really means to stay in integrity while growing a business.

We explore what ethical marketing actually looks like, how to sell before you have testimonials, and why some sales tactics feel off even if they technically "work."

This conversation is for anyone who wants to sell in a way that is honest, skillful, and rooted in real service, not manipulation or inflated promises.

We cover:

• Launching signature offers before having testimonials
• The pressure to craft bold, irresistible promises
• Selling the skillset and transformation without overpromising results
• Why Parmees doesn't use money wins in her marketing
• Ethical ways to launch your first program
• The manipulation hidden in “spiritual” sales language
• How to create intrinsic motivation to buy
• Trusted advisor vs vendor energy in sales
• Balancing rational and emotional buying behavior
• What to do when someone joins your program but isn't a fit
• Why client retention works best when you're not trying to retain anyone

Whether you're launching your first offer or refining your tenth, this episode will give you a grounded lens on how to market with integrity while honoring your own growth and your clients' autonomy.

Join the Art of The Approach here: https://www.dominikalegrand.com/art-of-the-approach